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Eu Keat is a passionate youth leader who founded the First Steps for Wildlife, which aims to encourage environmentalism and volunteerism amongst the Malaysian student community. Eu Keat began his journey in environmental work by involving himself in all opportunities presented to him – from organizing conservation trips, raising awareness on sustainability, to setting up fund raisers for the Malaysian wildlife. The exposure opened his eyes to the frustrating lack of support from the government and public, which is a common challenge that local NGOs face in environmental work. Now, Eu Keat is driven to bridge this awareness gap and contribute further to environmental conservation in the country.